Podium Nutrition LLC is an American company selling nutritional supplements for athletes and active people. As a long-term client since 2022, we've partnered on over 20 successful projects, continually pushing the boundaries of their digital presence.

In early 2024, Podium approached us with a challenge: to redesign their primary product page template for their 100+ product catalog. Their goal was to improve user experience, highlight product benefits, and ultimately increase conversion rates . The original page (see first image) was clean but lacked interactive elements and clear calls to action.

Our redesign process began with a deep dive into user behavior and best practices for e-commerce product pages. We broke out key product stats from the description and transformed them into visual badges for instant recognition (see second image). We also showcased all available flavors, so shoppers can see all options before making a purchase. The price section was enhanced with a clear pay-in-4 option, and the primary "Add to Cart" button was given strong visual focus using the brand's primary color.

Below the fold, we introduced interactive product details and nutritional breakdowns (see third image). Users can now engage with expandable sections to learn more about ingredients, usage, and benefits. A sticky Add to Cart button follows users as they scroll, ensuring the path to purchase is always accessible. These enhancements not only improved the visual hierarchy but also encouraged deeper engagement with the product content.

The results were outstanding: After launch, Podium saw a +52.7% increase in conversion rate on their product pages. The new design successfully combined aesthetics, usability, and persuasive elements—delivering measurable business impact and a better experience for Podium's customers.